"The relevancy challenge"
R&R: In the relevancy challenge, you simply remind the Sniper and the group about the "intent" or purpose of the gathering , and align yourself with that intent. Then you turn to the Sniper and ask how their comment is relevant to that group purpose.
YOU: As I was saying ... after a careful examination of the facts, it is my belief that ...
RICKLES: (mumbling) A high fiber diet would bring out the best in you.
YOU: (Pause, breathe.) It is my understanding that we are gathered here to explore some new marketing ideas. My presentation is one of those possibilities. (Turn to Rickles) I'm wondering how your comment about my diet has anything to do with exploring marketing opportunities?
R&R: Good job so far, but the way you look and sound when you ask this question can influence the response that you get. Pick one.
Ten Types 
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